The purpose of this blog, right from the start, was to help people understand the importance of reaching out beyond their four digital walls and extend their web presence. The idea? To help people understand why they should seed the web in different ways and form relationships with others.

Part of the promise at plantingseeds.ca is to help you use my URL as a place to plant your seeds as well. Either through guest posts, videos or slideshows, you’re welcome at any time to leave your thoughts/work here, along with your URL.

Then, in other cases, I’ll plant a seed for you in any number of ways. Today, though, I’m going to play matchmaker.

And the inspiration for this came from a recent post on CK’s blog about thinking differently:

Here’s one way that really helps me and I strongly recommend it to my fellow marketers: with the wealth of knowledge that is now shared through these tools and technologies, please don’t just read the high-traffic blogs. Balance your time with voices at low-traffic blogs. Because they, too, have BIG ideas that will have you thinking in different ways.

And if history proves, it’s more likely that the voices that may seem small or “fringe” will change the world, start new trends and better the profession.

Because I think CK is right on the money here, I’m going to help things along from time to time by introducing a high-traffic writer to someone who is just starting out. Or I’ll hook up two bloggers who think differently. Whatever. However. Either way, think of this effort as the new Match.com.

So, Peter Korchnak, meet Christina Kerley.

Peter runs Semiosis Communications, located in Portland, and blogs at the Sustainable Marketing Blog. His focus is to “champion community-building as a viable and sustainable marketing strategy.” I first met Peter when he invited me to guest post on his blog and we hit it off. Peter is a relatively new blogger, but got it down pretty quickly.

CK, I think you’ll like Peter because he’s making a real effort in this space, has a clear and defined vision and writes well thought out posts.

Peter, CK is a driving force in this community. She’s a real connector, keeping herself busy organizing meetups, Blogger Social (along with Drew) or moderating the MarketingProfs book club. If it’s going on, she’s involved. CK’s blog is also very well thought out. Her posts are articulate, smart and always make me think.

Peter, I think you’ll like CK because she’s warm, friendly and cares a whole hell of a lot about the marketing community we’re all linked to.

Hope you two hit it off!