About Mark Goren
Mark Goren is helping you plant seeds
After 10 years working in marketing as a copywriter at several traditional advertising agencies, Iâve turned my attention and creative thinking to the field of social network marketing, all so I can help businesses reach people on their own terms.
Since starting my consultancy, I’ve helped launch a makeup brand at a national department store chain, been retained to develop, plan and brand a careers website for the Canadian trucking industry, and formed strategic partnerships with a local agencies and businesses.
Clients Iâve worked with â throughout my career â include: Air Canada, Air Canada Technical Services, Michelin North America (Canada) + BFGoodrich Tires, Aeroplan, Alcatel, The Canadian Trucking Human Resources Council, and The Gazette (Montrealâs English language daily newspaper). Non-profit work includes an award-winning campaign for The Youville Centre (Ottawa), Home Hospice (Toronto), The Old Brewery Mission (Montreal) and The Gazette Christmas Fund (Montreal).
Iâm particularly proud to have contributed to the groundbreaking âThe Age of Conversationâ, an unprecedented book project that saw over 100 bloggers contribute one-page chapters related to conversational marketing. Proceeds from the book, which launched July 16, 2007, are earmarked for Variety, the childrenâs charity. To date, over US$11,000 has been raised. A second collaborative effort is due out this August.
In January 2008, I was invited to contribute to the MarketingProfs Daily Fix blog, a leading marketing blog, joining industry luminaries from all different marketing disciplines.
After blogging at transmissionmarketing.ca for 1.5 years, I’m really excited to launch this new effort. I’ve always felt that I could package my point better and, the more I thought about it, the more clear it becomes to me that the Planting Seeds analogy helps people understand what the web is about today. I also strongly believe that using this idea as a catalyst for this website will make me a better blogger. Of course, I’ll let you be the judge.
Thanks for visiting! I hope you grab the feed and keep reading.