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« Why social media is like high school (as it relates to Planting Seeds)
Earn your links; don’t ask for them »

The right way to ask for opt-in

1 June 2009, 3:36 pm

Hats off to the Google team for this email, which I received this mornnig. It has all the right elements as it respectfully explains my opt-in options and the changes they’ve made to this list.

But I’ll let you be the judge:

Dear MarkGoren,

At some point, you opted in to receive a weekly newsletter from YouTube. You may have noticed that we actually haven’t sent this newsletter in quite a while, although we assure you we’ve been quite busy during that time!

Now we would like to start sending you YouTube-related emails and newsletters again. Before doing so, we would like to notify you that our opt-in language has changed, and give you the option to opt out before any mailings are sent. Our new opt-in language reads: “We occasionally send out product-related email communications that we believe would be of interest to you.”

If you would like to continue receiving these YouTube-related email communications, no action is required. If you do not want to receive these messages any longer, please update your account preferences by visiting the Subscription & YouTube Updates page* by June 15, 2009. You can also opt out later, but please note that your opt out may take up to 7 days to take effect. Please also note that if you have already subscribed to other Google-related marketing mailing lists, those subscriptions will be managed by the opt-in preferences of those lists.

Thanks for using YouTube! We invite you to check out our blog to stay up-to-date on all the latest YouTube news or start browsing popular videos to see what’s hot on the site right now.

Yours truly,
The YouTube Team

*You will need to sign in to your YouTube account to access your Subscription & YouTube Updates page.

You have received this mandatory email service announcement to update you about important changes to your YouTube product or account.

•

Nice, clean, simple. Any thoughts?

2 Responses
  • Lynn (www.mamasays.us)
    June 3rd, 2009 at 7:33 am

    You are right. This is a wonderful example of ‘opt in’ and respecting your customer.

  • Mark Goren | Transmission Content + Creative
    June 3rd, 2009 at 2:12 pm

    Thanks, Lynn. Glad to see that you and others (mostly via Twitter) are seeing that this approach is respectful and upfront.

    Also, welcome to Planting Seeds. Hope to see you around here more!

    • Leave a Reply




     
    Is social media a fad? Check out this great video by Socialnomics, I think you'll see that the question is well answered.