Skittles: Useless effort or great experiment?5 March 2009, 10:19 pm
Earlier this week the online world went mad in reaction to Skittles’ new “website”. (I encourage you to take a look if you haven’t already seen it.) Fact is, it’s not so much a site as it is a compass to different brand-related social media chatter and communities.
Readers of this blog will ikely agree that it’s a real Planting Seeds plan in action.
The question, though, is what the plan really is. Is it a stunt to gain some short-term buzz? An experiment that’s helping Mars (Skittles’ parent) learn about the social media sphere? The two sides are nicely debated in this video and in these posts by Jackie Huba and David Armano.
So what I’d like to know is what you think. As a result, I’d encourage you to take part in this Twtpoll or share your thoughts in the comments below. Next week, we’ll look at the poll results and see where everyone stands.
For added insight on this topic, please check out the following posts:
• Skittles Social Media Experiment, Fad or Trend?
• Skittles.com social media experiment, what’s really important
• Launched: Skittles.com
• Skittles new “website” leaves a bad taste for some
• Skittles’ social media campaign: FTW or Epic fail?
Now that you’ve done your research, what’s your opinion?
Tags: Church of the Customer, Conversational Media Marketing, David Armano, Jackie Huba, Jason Falls, Joe Hall, Kat French, Logic + Emotion, Marketing Pilgram, Marketing Profs, Matt Dickman, MP Daily Fix, Paul Chaney, Planting Seeds, Planting Seeds online, PlantingSeeds.ca, Skittles, Skittles.com, Social Media Explorer, Techo//Marketer, Web Presence, Website