Hats off to friend and colleague Adele McAlear (blog, Twitter) for being called upon to offer her expert advice for an article in the Globe and Mail’s Report on Business.

Adele offers advice for a new site called Lysted.com, challenging their plan to engage and grow their audience through a Facebook group.

I’ll let you read and form your own opinion about the company’s efforts and Adele’s thinking. Here’s the complete story:

• The article: Wooing the Facebook crowd
• Adele’s post about the article, complete with advice on growing a following on Facebook
• Lysted.com

Quick dig: Planting Seeds online, as Adele’s been doing dilligently on Twitter, her blog and numerous other social networks, has brought her great exposure, valuable connections and, ultimately, a mention in an very influential business newspaper. The result? Adele received two direct inquiries from business people interested in social media. Whether they lead to business opportunities or not, these are two opportunities you could almost definitely agree wouldn’t have happened had she not been extending her web presence by planting seeds online.

What are some of your success stories as a result of your online efforts?