On the heels of my participation at two Social Media for Government conferences in Ottawa (September 2008, February 2009), I’ve been invited to conduct a workshop at the Social Media Summit in Toronto this April.

The conference is loaded with great talent, including David Alston from Radian6, Dave Fleet and Joseph Thornley from Thornley Fallis, and Parker Mason from CNW Group. I encourage you to check out the full conference lineup here.

As for me, I’ll be conducing a post-conference workshop on the Thursday afternoon. Here are the session details:

Using Free Tools To Monitor The Web:
How To Collect Information That Aligns With Your Business Goals

Think of the Web as fertile ground for information. With millions and millions of websites and billions more pages of content, there is so much valuable information to gather. Whether it’s real-time conversations taking place on blogs and discussion forums or market research you’re looking for, you can work the Web to distill and collect the information that matches your business goals.

In this hands-on workshop, you’ll learn about monitoring the Web, highlighted by some of the free tactics, tools and websites you can use to accomplish this, including:

• Gaining a handle on the all the different reasons to listen to online conversations
• Understanding the concept of RSS feeds and how to set up a RSS reader
• The importance of keyword selection
• Knowing where to listen to online conversations
• Preparing to respond and initiate online conversations when necessary

I’m excited to be a part of this conference and would like to thank Kelly Flynn at the Advanced Learning Institute for inviting me to participate. (Follow Kelly on Twitter!)

Tags: Advanced Learning Institute, Dave Fleet, DaveFleet.com, David Alston, Joseph Thornley, Monitoring, Online Conversations, ProPr, Radian6, Social Media for Government, Social Media Summit Canada, Thornely Fallis, Tracking