Domain-Free, by Mike Arauz
8 November 2008, 11:48 pmNow that I’ve received my three soft cover copies of The Age Of Conversation 2, I’ve started to read each chapter. It didn’t take long to see that some of these chapters will, in one way or another, support the Planting Seeds analogy.
As a result, I’ve decided to start a series that will highlight these chapters. What I’ll do is highlight the name of the chapter, its author, the section it’s in, the page it’s on and the sentence or paragraph that most supports what we’re trying to get across here at PlantingSeeds.ca.
If you have thoughts or recommendations on other chapters that do the same, I’d love to hear what you think. I’ll be posting these as I come across them in the book.
Domain-Free: The Internet is a journey, not a destination
Mike Arauz
Section: Manifestos
Page: 4
Context: In this paragraph, MIke is discussing how it the Internet was thought of at the end of the 20th century.
“When we set out to create something new for a client or for ourselves, we began our ideation within this familiar frame ‚Äî create a desired destination. Create an isolated place on the Internet where viewers or readers can be gathered (and counted). Use interruptive messaging in an attempt to get the audience to leave a more familiar environment, and visit the place where we’re keeping the content. If the visitors like what they find, then we hope that they tell their friends and send them back to our special online island. This approach is now obsolete.”
Mike is dead on, and he goes on to explain why “this approach is obsolete” in the rest of his chapter. His explanation mirrors the importance of planting seeds online and why it’s important to get others to do the same on your behalf.
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Tags: PlantingSeeds, Planting Seeds Online, PlantingSeeds.ca, Mike Arauz, mikearauz.com, Age of Conversation, ageofconversation.com, Age of Conversation Manifestios, AOC, AOC2, Age of Conversation 2, Age of Conversation 2 - Why Don’t They Get It,
