As you work to build your online presence and grow your brand, there’s one key thought that you always have to be thinking of:

“How do I add value to this community in general or this relationship in particular?”

If you’re not in it to work a little give + take, you’ll never reap the full potential of your seeding efforts.

Last week, while in Cleveland giving workshops to a new client, I was explaining this to about eight or so people, a group made up of creatives, account representatives, planners and project managers. Out of nowhere, the President of the agency slipped a fortune from a fortune cookie onto the conference table. It read:

“You cannot become rich except by enriching others.”

Timing is everything, isn’t it?

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