Is social media a fad? Check out this great video by Socialnomics, I think you'll see that the question is well answered.

Excellent social media case study from War Child Canada, from James Topham and David Jones, with results.

 
* About to connect() to plantingseeds.ca port 21 (#0) * Trying 72.55.186.52... * connected * Connected to plantingseeds.ca (72.55.186.52) port 21 (#0) < 220---------- Welcome to Pure-FTPd [privsep] [TLS] ---------- < 220-You are user number 4 of 50 allowed. < 220-Local time is now 12:53. Server port: 21. < 220-This is a private system - No anonymous login < 220-IPv6 connections are also welcome on this server. < 220 You will be disconnected after 5 minutes of inactivity. > USER plantingseeds@plantingseeds.ca < 331 User plantingseeds@plantingseeds.ca OK. Password required > PASS 103569 < 230 OK. Current restricted directory is / > PWD < 257 "/" is your current location * Entry path is '/' > EPSV * Connect data stream passively < 229 Extended Passive mode OK (|||22921|) * Trying 72.55.186.52... * connected * Connecting to 72.55.186.52 (72.55.186.52) port 22921 > TYPE I < 200 TYPE is now 8-bit binary > SIZE index.php < 213 6054 > RETR index.php < 150-Accepted data connection < 150 5.9 kbytes to download * Maxdownload = -1 * Getting file with size: 6054 * Remembering we are in dir "" < 226-File successfully transferred < 226 0.000 seconds (measured here), 23.37 Mbytes per second * Connection #0 to host plantingseeds.ca left intact > QUIT < 221-Goodbye. You uploaded 0 and downloaded 6 kbytes. < 221 Logout. * Closing connection #0